<aside> ❓ Peremena London is a party collective that I founded in February 2019, together with a group of friends. The idea behind it was to provide the Russian-speaking community of London with an alternative to the very expensive and not very well curated (in the author's opinion) Russian parties. With the first Peremena party being a success (the basement bar of our host Zima restaurant was at its full capacity), the brand progressed from being a reactionary project into a pro-active exploration of Russian culture through kitsch events. By means of word of mouth, more audience was accessed, and by the fifth event, we were able to make profit of around £1,000 through the sales of tickers.
As well as being a founder and co-creator of Peremena, I acted as the head designer of the collective. Below are the completed design projects.
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